October 10, 2022
The Social Research Association is the leading voice for social research. They are a UK professional membership body, led by social researchers, for social researchers. Promoting high-quality standards of social research, seeking to represent, support, connect and inform our members and the wider social research community. The quarterly magazine is called ‘Research Matters’.
Founded in 1978, the SRA is a registered charity and encompasses all who practice or have an interest in social research. This includes market research companies, academia, central government, non-profit organisations and institutes, independent practitioners and small businesses.
If you are interested in finding out more about the SRA, here is a link to their website, where you can find out more information http://the-sra.org.uk/
Vision One is delighted to be part of the Social Research Association (SRA) – click on the following link for more information on our Social Research services.
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Heuristics are mental shortcuts used to simplify decision-making. Common types include availability, representativeness, anchoring, and affect heuristics. They help speed up judgments but can lead to cognitive biases. Heuristics are essential in everyday thinking, user experience design, and behavioral research, highlighting how humans process information under uncertainty or limited time.
Data science is the practice of extracting meaningful insights from large and complex datasets using statistical analysis, programming, and machine learning. In market research, it helps identify patterns, predict behaviours, and support data-driven decision-making across customer segmentation, trend analysis, pricing strategies, and campaign optimisation.